Ethical Enalysis Essay Example | Topics and Well Written Essays - 1000 words

Ethical Enalysis - Essay Example AFP solved the issue by superimposing a digitally created AFP logo over the VyT sign, thereby blocking it out. This paper analyses the above case study with respect to different ethical theories, like Kantianism, Utilitarianism and Social contract theory. Kantian views of ethics can be summarized as follows; â€Å"What a person should do and what a person wants to do are often not compatible. Doing what one wants to do would usually bring immediate gratification/happiness, but might not benefit the person in the long run. On the other hand, doing what one should do may cause immediate discomfort/unhappiness, even if it is good for the person† (Maccarelli, 2006) Kant identifies imagination as the very root of finite reason. He believed that reasons are subjective in most of the cases. (Rockmore, 2000) It is not necessary that the â€Å"rights† of a person might be the â€Å"right† of other as well. We are living in a society which consists of different people engaged in different activities having different beliefs as well. But in order to live in a society, man should follow certain norms of the society. These norms may not be always viable for a person for his own selfish interests. The society can think in term s of the general well-being of the communities rather than the individual comfort. In the given case study, AFP’s action may bring immediate success to the company. But in the long run such things may not provide any goods either to the company or to the society in which the company is operating. AFP has given the right of telecasting the actual things happened on the specific location during the occasion. In a live show, they have no moral right to alter things or the environment. Editing can be done in television programs but not is reality shows or live programs. If the television companies try to manipulate things in their